Our Story
PRISM was launched in 2009 by ex-style editor, founder/creative director, Anna Laub, born out of a desire for products that were as functional as they were fashionable.
Her love of sunnier climates, together with her obsession with functionality
and an attention to detail, brought her to develop her minimal aesthetic into
a whole range of products: from beachwear and swimwear to
sunglasses and sandals; all the while maintaining the same ethos – to make
luxury products that are equally functional as they are beautiful.
A decade on, in 2019, PRISM² was launched as a sister brand to PRISM. A modern embodiment of the PRISM aesthetic – minimal, comfortable, luxurious and fashion-forward, with functionality at its core. A collection of multi-functional
and multi-fit garments, that can be used as sportswear, swimwear and
underwear - all in one.
Pieces are all Chlorine-resistant, sweat-wicking, quick dry and with a powerful fit that provides shaping and support. Buying one piece, instead of three, means less is more.
PRISM² garments are 3D-knitted in a Standard 100 Oeko-Tex certified factory in Italy, using a minimum-waste production technique and Greenpeace-certified eco-dyed.
Due to the unique stretch-fit material, all PRISM² pieces are multi-fit: size 1 fits size UK 6-16 and size 2 fits up to a UK size 24.
Anna Laub for iD magazine by Quentin Jones
Awards
In December 2014, creative director Anna Laub won The Emerging Accessory Designer of The Year at the British Fashion Awards and in 2015 was one of the finalists in the BFC/Vogue Fashion Fund. And in 2020 PRISM was awarded Wallpaper’s prestigious design award for the launch of the new PRISM² line.
